Despite the unpredictable ebb and flow of the global and national economy, the tourism industry in South Africa is positively booming. Idyllically scenic and culture-saturated, the country has plenty to offer whether you are seeking adventure or respite. However, although a steady stream of international visitors are discovering South Africa, domestic ‘Afropolitans’ still seem to be ignored by – or are ignoring – travelling for leisure. It is precisely this fact that has prompted CEO of Thebe Tourism Group, Jerry Mabena, to take action. Sometimes, all you need is a little encouragement to try something new or go somewhere different, even if such an experience exists in a location right on your door step. Enterprise Africa caught up with Mabena to find out just how he is working to transform the face of domestic tourism within South Africa.
Truly Transforming Tourism
