The holiday season is the most important and potentially lucrative time for retailers all over the world. However, in South Africa, political turmoil, low economic growth and a lack of customer faith that merchants can provide value and variety has created an air of uncertainty. Despite these pressures, the country’s largest grocery retailer, Shoprite, is continuing to go from strength to strength. An astute business acumen, combined with a commitment to creating and maintaining symbiotic relationships with suppliers, communities and customers, has resulted in an increasingly pleasing performance within an unpredictable market. Enterprise Africa revisits Shoprite to take a look at some of the company’s most recent highlights.
The Price is Right
