Art, perfection and exclusivity are the kind of descriptions that you might get from someone talking about furniture manufactured by Pierre Cronje. For more than three decades this high-quality, high-price bespoke producer has been crafting the best that South Africa has to offer. But times are tough, and the company is going through a transitional period as it looks to ensure its position in the future. Founder Pierre Cronje talks to Enterprise Africa about his challenges.
PIERRE CRONJE – Carefully Crafting a Future-Proof Strategy
