March 2022

As we move to a post-Covid situation, a war and humanitarian crisis erupts in Europe, and those looking for stability in global economies in order to make crucial investment decisions are again blighted. Europe is a major source of FDI for South and Southern Africa and, undoubtedly, this will slow decision making processes.

But this scenario is not new for South African business leaders. Practicing stability in the face of constant uncertainty has been a much-needed characteristic for those in senior positions. Even in the most challenging situations, where the road ahead is muddy and cloudy, senior decision makers continue to perform admirably as South African businesses move onwards and upwards.

Nissan is the perfect example. Now incorporating a continental focus, headed out of SA and Egypt, this auto giant is aiming for African dominance with quality products sold in every market, alongside a cultural understanding of how and what to sell. Mike Whitfield, Chairman Nissan Africa South & Managing Director Nissan Egypt, tells us more.

Broll provides another key example. By making quick and informed decisions, the property company has managed to continue achieving growth, and will grow in the future despite economic conditions. Jess Cleland, COO: Africa, elaborates.

Metso Outotec, global mining equipment supplier, is also taking a wider view on Africa and choosing to supply products and knowledge across borders to reduce risk of single market reliance. Francois van Tonder, Marketing Director – Africa, provides insight.

There is a lot happening in Africa right now, and despite pandemic, war, economic sloth, and political uncertainty, the companies that are bold and brave are realising positivity.

Get in touch and tells us how you are making the most of the new normal. We’re online through LinkedIn.