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In South Africa’s lush, green, sun-drenched argi land, from Cape Town to Stellenbosch and Paarl and beyond, the bounty is slowly expanding. Famed for and abundant in wine, citrus, table and stone fruits, root vegetables and much more, this is South Africa’s breadbasket, and a big driver of export volume. 

But new opportunities are being sought as markets change, demands shift, new products become highly appealing, and the climate dictates new growing conditions.

At the Boplaas farm, working since 1743, a state-of-the-art facility has been created to grow a plant in a booming export market. Cannabis grows well in warm, controlled conditions, but it is resource intensive. Chronico has created the perfect environment in the Western Cape. Contributing to a global market expected to be worth $121 billion by 2033, Chronico is producing medical grade cannabis, prescribed for the treatment of various ailments including chronic pain and longstanding conditions such as epilepsy. 

Managing Director James Simpson was keen to explain that site selection and supply chain development have been the key challenges, and growing world class product for export is no easy task. Every country and every market has a different set of complex legal requirements to navigate and Simpson and team are successfully building a potent offering from South Africa. 

Adapting to find new opportunities is more important than ever before, and in a period of so much change, it has become clear that those able to adjust and change are those that are most likely to succeed in the longer term.

Get in touch with the team at Enterprise Africa and let us know how your business is coping with change and challenge. We’re online 24/7 at LinkedIn.