June 2022

South Africa’s world class fruit export industry takes centre stage, again, for us this month as we talk to Robert Graaff of Graaff Fruit – a deciduous and stone fruit farmer with a range of produce for local and export markets.

Robert is looking forward rather than backwards and is bringing a king-held issue for most back into the spotlight following the pandemic. Climate change returns to headlines as we are reminded of the importance of water, especially in water scarce countries. At Graaff Fruit, a new dam will soon be built to open up another land mass for planting of apples and pears. Sustainability is at the heart of this business and by adopting a triple-bottom-line approach, the company is thriving.

Others are following suit, and not just in agriculture. Even with small changes, companies are realising the positivity that customers feel when acting with the environment in mind.

Arrie Nel, the famous pharmacy chain is getting closer to its customers and moving online to ensure easy transactions. Blok is building new homes while using less than ever before. DRS continues to innovate in online security. But all are aware and conscious of brand image with climate change as a back drop.

My guess is that it won’t be long before the government starts to financially reward – significantly – companies that show a real appetite for true environmental healthcare.

Tell us what you’re doing to prepare your business for an environmental shift in marketing tactics and how it could impact current operations. We’re online at LinkedIn.