July 2025
Through this edition we hear about strategic shift. While it sounds simple, it rarely is. Taking an organisation, with a culture – a heartbeat – and changing it, steering it in a new direction, with new ideas? It’s a tough ask, and many end up failing.
To understand how it’s done effectively, we speak to a range of businesses from different industries and ask how, why, and when is best to attempt a shift. Importantly, all are clear that any adjustment must be top down and universal, and cannot exclude any stakeholder.
In the Free State, a generational farming operation has switched focus and, while continuing to work with soya and maize, is now producing world class medicinal cannabis. This shift comes as those in agriculture look for ways to diversify their offering and access new markets. By building and operating a world class site, that is always audit ready, Ilco Farming has created a strong new revenue stream that will deliver for years to come.
BetterBond, a leading home loan originator, has already made significant changes to the ways it interacts with clients and is using automation tools more effectively than ever before to get offers out in record time. This change, says National Head of Sales Bradd Bendall, stands the company ahead of the pack with home buyers, banks, and real estate agents as it looks to gain traction in new parts of the market.
Seriti Green was founded on doing things differently. In a country historically powered by coal, this ambitious business is looking to nature to help deliver the power required for partners to thrive. Convincing local authorities, communities, employees, and clients that a commercial wind farm is a good investment has been a painstaking process, but the Ummbila Emoyeni wind energy facility is moving closer to completion.
Known traditionally for car rental, Avis SA is making strides in car sales, opening a digital dealership so customers can choose from a vast range of vehicles from the comfort of their own home. This acceleration in car sales is perhaps an obvious one, but making it happen has been a journey.
Get in touch and tell us how your business has managed change, and how successful it has been. We’re online all the time at LinkedIn.