July 2022

The fintech sector in Africa continues to show its maturity, developing solutions that solve African problems, but pushing them through much quicker than elsewhere and impacting the lives of users almost instantly. Mobile money on the continent has been a driver of this booming sector, but now there are technologies disrupting all industries with super apps and financial integrations set to further enhance mobile usage and mobile power.

The telcos are working hard to ensure connectivity, and there is a new type of entrepreneurship booming off the back of this vibrant ‘make money from anywhere’ economy.

Pay@, a leading payment solutions provider, is working hard to integrate further with banks and financial institutions so that its bill issuing clients can present and settle bills quickly, securely, and efficiently. The challenge previously had been one of technology but that is no longer holding back this mover of money. Developing exciting API-based solutions, the company is able to link into bank apps so that billers can display invoices and receive payment very quickly. Alongside Capitec, FNB, and Nedbank, this is already working well, demonstrating the development potential of Pay@ in Stellenbosch.

iMasFinance is following a digital strategy to bring financial wellness to clients through loans, vehicle finance options, and other rewards. This new focus puts digital at the forefront and aims to make the most of mobile technology as a vehicle for clients.

Omnicom Media Group is also embracing digital and mobile. An advertising agency – one the world’s leaders – the African arm of the operation has realised increasing traffic as more consume through mobile after the pandemic. MD for Africa, Cameron Maclear tells us more about the company’s approach post-Covid.

With most implementing a digital and mobile outreach strategy, it’s important to team with the best partners to ensure ROI. Get in touch and tells us how your digital strategy is changing, and how mobile is impacting what you do. We’re online at LinkedIn.