April 2017

A key theme of April’s Enterprise Africa is international expansion. A number of popular South African brands are developing to the point where movement into new geographical markets has become the next logical step on the growth path. One market in particular is attracting a lot of attention – the UK.

Our lead feature comes from South African beauty brand, Sorbet, which is busy implementing a growth strategy in the UK. After opening four stores in London and with a fifth on the way, Founder and CEO, Ian Fuhr has plans to roll out his franchise concept across Britain.

We also hear from Eqstra Fleet Management and MD Murray Price who explains that after spending the past eight years installing an all-new IT system, the company is now operating efficiently and looking for growth in new markets, specifically the UK.

Leading South African events business, Gearhouse and its subsidiaries have also been active in the UK recently, providing South African tech, know-how and quality to major events.

Other features come from Omega Risk Solutions, BBF Safety Group and Azmet Technology & Projects all of which are looking to export expertise from South Africa into new markets in Africa and beyond.

Exports look set to become increasingly important in the short-term future following the cabinet reshuffle which has resulted in Rand price fluctuations. We’ll also have to keep a close eye on the country’s ratings with international credit agencies.

Let us know about your export operations and if you’re planning any increase in activity. We’re online @EnterpriseAfri1