May 2016

This month, our lead feature comes from Shell South Africa, one of the country’s leading petroleum companies. But we’re not talking about the rising fuel cost or the tumbling global oil price. We’re not even talking about fracking. We are talking about coffee. The so-called ‘coffee culture’ is on the rise in South Africa as people look to caffeine to fuel their day. Shell has cottoned on to this trend and is now rolling out its partnership with Vida é Caffe, a leading SA coffee company, across more of its retail outlets.

The partnership goes back to 2013 and both parties have seen such success from the relationship that Shell is now keen to continue the roll-out across its hundreds of retail outlets all over the country. Shell’s Retail Marketing Manager, Yaasier Abrahams tells us that the move has strengthened consumer relations and has allowed the business to drive up sales of complementary products in Shell Select convenience stores – it’s a story of growth and success for all involved, just the sort of thing we like.

We also talk to Broll who tell us more about their offering on the continent; Foskor tell us more about a hug planned investment into new plant that will revitalise the company; Naledi Rail Engineering tell us about their growth to become a globally recognised business and the Durban ICC talk to us about how the city and the business are gearing up for big events in the future.

If you have any major investments or successes to talk about, tell us right now. We’re online @EnterpriseAfri1