With its varied climates and vast tracts of rich arable land, perfect for growing almost every kind of produce imaginable, combined with the fact that 65% of all such land is as of yet unutilised, Africa’s agricultural growth potential is quite incredible. For this reason alone, it is easy to see why Philafrica Food’s CEO and founder-of-sorts, Roland Decorvet, is utterly determined to turn the company into a market leader.
However, there is much more to the Philafrica story than this – Roland is not your average ex-Nestle CEO of 23-years, and Philafrica Food’s is by no means your average food processing company. We spoke to him to find out more, and to learn about how both man and company have succeeded in achieving a goal that many in the business community believe unachievable: creating a contemporary business with a primary commitment to social empowerment and ethical practice, that is yet dominant as a driver of growth in a traditional corporate capacity.