John Craig Fashions New Product Ensemble

John Craig Fashions New Product Ensemble

In an effort to gain market share and reposition the company for future growth, leading men’s fashion retailer John Craig has completely overhauled its product range and reorganised its marketing efforts. The result has been the capture of new customers and an...
Stangen Operating As A Start-Up After Painful Past

Stangen Operating As A Start-Up After Painful Past

One of South Africa’s leading insurers, Stangen, is enjoying a new life as a “start-up” organisation. After separating from African Bank, and at the same time losing its sole physical distribution channel, Stangen is now carving out a niche for itself and pursuing a...
Buoyant Sorbet Sitting Pretty With Long4Life

Buoyant Sorbet Sitting Pretty With Long4Life

South Africa’s leading beauty chain, Sorbet, is in the middle of a purple patch following its acquisition by Long4Life. The company has released a new make-up range, it is growing in the UK, and it is experiencing significant success with its sub-brands. This...

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