April 2019

April’s Enterprise Africa centres around the theme of quality and reputation. A positive situation cannot be achieved without the successful combination of both. Produce quality products but have no reputation? – you’ll end up with no customers. Poor reputation even with good quality will result in no customers. The balance is vital – both require constant nurturing.

In this edition, we hear from companies that have achieved the perfect mix – quality offerings that are redefining the standards across the country from organisations that have built a reputation over extended histories.

For 11 years, Sureswipe has been bringing innovative services to customers who have been crying out for disruption in the payment service provision industry. By bringing quality service delivery, Sureswipe has built a reputation as an industry leader – MD, Paul Kent explains more.

In Durban, at the city’s International Convention Centre, the focus on quality is unrelenting. Updating of the Centre’s seating, bathrooms, kitchen equipment, Wi-Fi technology and much more, has resulted in several awards and a number of exciting exhibitions coming to KZN.

The Yamaha brand in South Africa is known for quality products and new Managing Director, Robin Van Rensburg is looking to drive quality service to help build the company’s reputation across southern Africa.

BluChip Retail Solutions has an unrivalled reputation for excellence but in a difficult retail environment the company has had to adjust its strategy to achieve growth. Because of the level of quality provided, new customers have not been hard to come by.

The message from all is clear: Deliver quality products and your brand will benefit; drive strong brand recognition and demand will always follow.

Tell us how you are promoting your brand and how you are ensuring that quality is non-negotiable. We’re online @EnterpriseAfri1